As I mentioned in the first Showroom buildout post, it took 6 months to transform the neglected space at 37 W 17th St into an appropriate backdrop for our furniture and events. To do that, we committed to using as much reclaimed and sustainable material as possible. Below is a partial list of the Green credentials that make the CounterEv Showroom a tribute to sustainable and reclaimed design:

  1. Reclaimed Chicago and St Louis brick veneer on 3 walls.
  2. Reclaimed heartpine factory subfloor sliced "brick" walkway.
  3. Reclaimed heartpine tongue and groove floor on stage and office.
  4. Zero VOC paint on all walls and ceiling.
  5. Tin sign lettering from old defunct sign factory.
  6. Doors and trim from reclaimed bowling lane heartpine and maple.
  7. Kitchen and bathroom cabinetry from reclaimed water tank redwood.
March 17, 2015 by Jim Malone


"I enjoyed the one on one feeling I got as well as the custom work done to make it feel like a one of a kind; My two 6-foot tables have have received many compliments over the years."


Staten Island, NY

"The joinery is beautiful, gives the furniture identity, character."


New York, NY

"Cool products!"


Croton on Hudson, NY

"I love the recycled wood, enviro friendly finishes and Catskill store!"


Catskill, NY

"Love the design aesthetic and corporate philosophy."


New York, NY

"Products are well made, different, cool, and customer service was fantastic; great company, great innovative products!"


Scottsdale, AZ

"Love that I could customize the piece to exactly fit my space. The staff was also helpful and very communicative."


Brookline, MA

"Beautifully designed products with a great social message!"


Brooklyn, NY

"Love the unique designs, commitment to quality and the aim to keep things sustainable."


Upper Montclair, NJ

"Love that the pieces are made in America and are something unique. I have two "Z" end tables. No one I know has anything like it in their homes."


Eden Prairie, MN

"Good table, made for a great gift."


Orlando, FL

"We love our desk. It's beautifully constructed, simple with a clean esthetic. The company was extremely accommodating regarding our needs and delivery. I wish all companies were as attentive"


New York, NY

"Great craftsmanship!"


Henrietta, NY

"We love our beautiful functional tables. We like that they are made proudly in the USA."


Lambertville, NJ

"Products are gorgeous. Salesperson was friendly, knowledgeable and helpful."


Paramus, NJ

"I love the design of my bar height kitchen table and that I was able to create with you exactly what I wanted using your designs as the model and I love that the wood is upcycled and the way this wood looks in your products."


New York, NY

"A quick note to express our thanks for the stellar chairs you and your talented team created. We are enjoying every moment in them (as well as on the bar stools)."


Philadelphia, PA