Back to Brooklyn

(If you’re old enough to remember the theme song from “Welcome Back, Kotter”, by John Sebastian, and even if you’re not, please Google it, and play it in the background while you read this.) 

A lot has changed since I brought the original CounterEv pieces out to the inaugural Brooklyn Flea on an exceptionally frosty Sunday in early April 2008. I get chills just thinking about it (both kinds).

But, to say a lot has changed over the last 10 years is to take understatement to a whole new level. When CounterEv launched, it was pre-financial meltdown and many years before the global identity crisis in which we now find ourselves. 

But at least two things haven’t changed: the conclusive science behind the imminent dangers of global warming, and CounterEv’s commitment to creating truly sustainable, originally designed, well-made furniture.

On October 15th, we opened our first retail location, in Pop-up format, at City Point, in Downtown Brooklyn. Our store will feature additions to our existing collections The Industrial Green, The Modern Rustic,SplashUps, and Buffalo Green – as well as exciting new lines that will take sustainability to a whole new level. The CounterEv team is growing and has been working hard to make this moment happen. I couldn’t be prouder, or happier about this exciting new chapter for the company. 

I started CounterEv in a tiny wood shop I set up in the back room of a storage space on Prince Street in Brooklyn, just blocks away from where we will launch our first CounterEv store (ironically, in City Point on what is known as “Prince Street corridor”!). We have truly come full circle.

Since the early days, CounterEv has been fortunate to partner with some of the most progressive brands in hospitality—Starbucks, Sweetgreen, Shake Shack, and many more—but my greatest satisfaction comes from making furniture for people’s homes. Designing and building furniture that becomes part of the family—well used in its time and crafted to last for generations—is uniquely satisfying, and is, in fact, an honor.

I sincerely hope you can visit our Brooklyn Fall Pop-up location. But if you can’t, take a ride on our recently updated product pages and see all the options available for customizing our unique furniture to your tastes and needs. We happily ship anywhere in the contiguous USA from our Kingston, NY factory. Oh, and by the way, we’re still making all our products from reclaimed bowling lanes, just like I did on Prince Street way back when. I think Mr Kotter would be proud.

JIM MALONE
CounterEv Furniture
Founder/Designer

October 12, 2018 by Jim Malone